This is an ad created by Ogilvy and Mather, India for The Indian Association for Promotion of Adoption & Child Welfare.
In case you can't read the small print, the ad copy says, "Adopt. Receive more than you can give."
For an excellent analysis of the ad, from an adoptee's perspective, please visit http://www.harlowmonkey.typepad.com/ and read her Feb. 15th post and the interesting exchange of comments.
This ad may have been created to capture the hearts and minds of prospective adoptive parents (especially the crazy needy ones), but what it does - brilliantly - is capture the creepy, disturbing, skewed relationship of a parentified child caretaking her narcissistic parent.
